How Challenging Is Jabong To Myntra?

April 2, 2013 //
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It is not only through internet that one learns about online stores. Most of the online stores are now seeking television to advertise and create brand identification among the public. People are becoming more aware of various names in online and hence, when they decide to buy, they narrow their searches based on the names they often hear. Online stores are trying their best to reach out to public in various forms and every new name becomes immediately popular. It all depends on the online store to retain the popularity by offering quality products and service. One such site that made people eager to know more about it in its first year itself is Jabong. The recorded visits in its first year placed it at the top of the list of most visited websites in its first year of operation. With such a bang, will its entry threaten Myntra, which is five years its senior?
Is Jabong Better Than Myntra?

Jabong And Myntra – What They Offer?

Jabong entered online in the year 2012. It is not just the 50000 plus products that made people seek the site, it is its marketing strategy as well. Its wide array of products includes apparels, jewellery, footwear, home furniture and kitchen appliances.

The year 2007 saw the launch of Myntra with its excellent collection of products. The categories include the needs of the entire family in apparels, footwear and accessories. With over 500 brands and 30000 styles, it presents interesting options to its customers.

Range of Products – Jabong Takes the Driver’s Seat

 Both Jabong and Myntra offer excellent range of products. If you exclude the furniture and home décor available in Jabong and take into account the common products, we find both doing well. However, we find Jabong’s collections to be more than the offers of Myntra. In lingerie, Myntra excels but in almost all other categories, it is Jabong that provides more.

Quality – You Can Trust Both

 If you are looking for quality, you can rely on both Jabong and Myntra. Both sites deal with branded products and you have no reason to fear about lack of quality. You could shop by brands in these sites as there are wonderful collections from top brands.

Rate – Quality For A Discount

One of the most important advantages of buying from online stores is that you get good discounts on various products. Buying from online stores like Jabong and Myntra, where you are assured of quality, you stand to gain a lot. Apart from the regular discounts, you could use jabong coupon codes and myntra coupons and have a great purchasing experience. Many coupon websites in India offer such coupons. The end of season sale by Jabong enables you enjoy higher discounts than usual.

Customer Service – Jabong Leads But Not Impressively

Myntra does well to accept return of products, which do not satisfy the customers. However, there ends the best part. Otherwise, there are various complaints about the online store’s pathetic performance with regard to customer service. Jabong has many negative reviews as well but when compared with Myntra, it definitely leads. In spite of the negative reviews, a whopping majority recommends buying from Jabong and Myntra does not enjoy this support. This is mainly due to its poor show of customer support.

If you take into account the range of products and the customer service, it could be said that Jabong is highly challenging to Myntra. Jabong also does well in the marketing side and it is evident from the site’s end of season offer. It all depends on how Myntra is going to work out to set the problem straight. If the present trend is to continue, it may not be too long before Jabong overpowers Myntra.

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About Lost Books

November 12, 2011 //

The concept of Lost Books was conceived and hatched over lunch with Orson Scott Card and Teri Nolan at Bennigan’s Restaurant in Newark, Delaware in the January of 1998. Card had made his second trip to Newark to Speak at a University of Delaware function. We had been seated and Card, generous as always, had ordered several appetizers. This was before Card was cursed by an old Gypsy* who brushed his fingers across Card’s cheek and whispered, “Thinner.” During the lunch time conversation I mentioned that my hobby of collecting award winning and classic Speculative Fiction novels had led me to some wonderful books that I believed were unknown to the majority of readers. I pitched the possibility of a column on hatrack.com called, “Out of Print, Out of Mind.” Card said, “No, let’s call it Lost Books” and the rest is history. Lost Books was begun that year and in the fall of 2000 spun off of hatrack.com to become a stand alone web magazine, although the umbilical cord will never be severed.

Lost Books? Until now you probably thought Lost Books were those books that never made it from your college dorm room to your first apartment. Or those books that your significant other sold at a yard sale when you were on a business trip. Perhaps it was a book you read and treasured in your youth but can’t remember the title. The most grievous Lost Books are those you lent to your x-friends and were never returned. I say “x-friends” because any true book aficionado has had to delete a name or two from their address file due to books that were first loaned and then became ‘lost’. It is so sad to have this deep and binding conversation with a friend about loved books, only to discover they do not treasure books as you do. I once let a woman I was dating borrow my leather bound, gold lettered, 1897, first edition of Dracula by Bram Stoker. She sat on it and broke the spine so badly pages began to fall out.

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